Fortrea

Fortrea launched as a newly independent global clinical research organization serving pharmaceutical, biotech, and healthcare innovators worldwide. The company needed a digital experience capable of establishing credibility quickly while supporting complex, multi-stakeholder buying journeys.

Current partnered with Fortrea to transform its website into a strategic platform that communicates expertise, builds trust, and drives enterprise engagement.

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Turning research insights into experience strategy

Our work began with deep discovery, auditing user behavior, competitive positioning, and audience needs across the clinical research ecosystem. Insights revealed that visitors primarily used the website to validate credibility and expertise before initiating partnerships. We translated these findings into a strategic experience framework designed to reduce friction and accelerate confidence

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Structuring complexity into intuitive navigation

Fortrea serves diverse audiences—from global pharmaceutical companies to clinical trial participants—each with distinct goals and information needs. We restructured the information architecture to clarify offerings, simplify navigation, and surface proof points earlier in the journey. The result enables users to quickly understand Fortrea’s capabilities regardless of entry point.

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Designing a platform built for enterprise trust

In clinical research, reputation and reliability drive decision-making. We refined messaging, content hierarchy, and page design to highlight experience, agility, and scientific expertise while reducing unnecessary complexity. The redesigned platform positions Fortrea as a credible authority while supporting lead generation and long-term relationship building.